On The Unity Of ’Economic Man’ And ’Moral Man’

In today, as the rapid development of market economy, more and more "economic men" are becoming eager for quick success and instant benefit. Some even treat seeking nothing but profits and disregarding moral principles in pursuit of profit as their life creeds. It can’t be denied that these economic men mentioned above have caused many moral problems of market economy. In the meanwhile, the phenomenon of the departure between "economic man" and "moral man" is more and more serious. As the result, a topic concerned to the unity of’economic man" and ’moral man’ comes out. Through trimming theories and combining current situation, the article aims to rethink the deficiency of the behavior of the ’economic man’. At the same time, this article reveals the necessity of the unity of the’economic man’ and the ’moral man’with an eye to human nature, market economy, concept of sustainable development and social justice. The article also tries inquire into to the possibility of the unity on the level of traditional culture, social morality education, modern social citizen and public supervision. At last, it comes up with constructive suggestions both in theory and in practice in order to realize the true unity of’economic man’ and ’moral man’ under the background of market economy. The innovation of the article lies in the diversification and originality when discussing the necessity and possibility of the unity.