The Research Of Literary Production And Consumption In Micro-era

Based on computer network technology and was born in the new media, in anunprecedented gesture, quickly penetrate into people’s life, in recent years, hasentered the microblogging as a media representative, with short and refined as culturaltransmission characteristics of The Times, this time period is widely referred to asmicro era, profound influence the literary production and consumption.This article from the era of technology and cultural characteristics, study ofmicro blog, and new media under the field of literature production and consumptionthree aspects of literature, focuses on the era of micro-blog the era of the rise of thestudy, the micro literary mode of production, change the way of literature acceptanceand change of the power under the new media field. Through the study of the threemain aspects, under the micro-hera of literary production and consumption make asystem analysis, and can also be in literary production and consumption of the presentstudy provides a reference value.This paper argues that, under the age of media production and consumption isbecoming more and more fragmented and entertainment experience is becoming moreand more real-time, the time of transmission of the information not only spread faster,more powerful content and powerful. This era characteristics directly affect thepopularization of literary production and consumption of low threshold, and vogue.And this kind of mass media and popular culture, commercial culture has contributedto the field of new media literature and reconstruction of differentiation of all powerrelations on the one hand, literary production and popular culture of the writer in thefield of new media literature the simmering. Finally, this paper argues that a micro eracontext influences on the literary production and consumption crisis with hopescoexist, risks and opportunities, risk and crisis, and is multiple, unprecedented. Weshould learn from micro era characteristics in this era brought change of literature, atthe same time overcome the risk or literature “speed”, let the literature in the contextof the media micro era, achieved great development.