Production And Consumption Of Online Literature

After 21 years of development,online literature has gradually moved from the edge of literature to the center of the literary arena.The number of online literature and the wide audience have a considerable impact on the shaping of the national spirit.Starting from the production source and downstream consumption of network literature,this paper takes the reading group in the “one super multi-strong” network company as the object of investigation,tries to clarify the whole process of production and consumption,discovers some new phenomena,and proposes some of the author.Some scholars believe that the prosperity of online literature has completely revived the popular literature of the Republic of China.It profoundly contains the aesthetics and worldview after the 90 s and even the 00 s.It seems so arrogant and free,and it seems to be unconstrained,and its audience is so wide.It attracts the world's vision with its unique mysterious taste,and the academic community has to pay attention to it and see the creativity of the younger generation..In the context of reform and opening up,literature has been so closely linked to business for the first time,and a literary work in one department can produce such a great cultural value.From production to consumption,it exudes a strong taste of money and unleashes vitality.The purpose of this paper is to examine the Yuewen company's past and present content production and consumption trends,and point out the Yuewen company's responsibility in the new era.In the first chapter,this paper briefly describes the current research status in foreign countries,explains the concept of network literature,and briefly introduces the ins and outs of the reading group.In the second chapter,this paper states the production mechanism of the reading group,which has been under the Yuewen company.The author conducted a sample survey and user portrait analysis to illustrate the main content forms of online literature,how to distribute it,how it relates to traditional literature,and the relationship between literary and market.The third chapter is about users of the reading group.A sample survey was conducted and a specific analysis was carried out to find out the relationship between user attributes and new consumption patterns,and a more detailed description of the emerging consumer behavior in recent years.Fan economy and net text as two special phenomena,the author also made a brief introduction;the fourth chapter is the conclusion of the full text.This article puts forward the author's expectations for the network literary world,and also put forward his own suggestions for the operation of the reading group.The younger trend of online literature audience,the rewarding and virtual props and other dedication consumption phenomenon,fans as a positive content producer and consumer's dual identity together to build this "love economy",reading group and other companies should shoulder More social responsibility,caring for author groups,and maintaining a good ecology of net work production.