The Brief Analysis Of The Old Shanghai Commercial Art——Yuefen Brand

The paper describes the commercial painting of old Shanghai, the name of Shanghai in the time quantum from the end of1800s to1950s. Following the clue of appearance and development, the research analyzes the reason of the success of old Shanghai painting and explores its value of art and economic today.Old Shanghai commercial painting was created in the end of1800s and was popular art of old Shanghai. New technology, advanced commercial mode, and the capital convergence which were from the West pushed the development of Industry and Commerce in old Shanghai. To recommend commercials, old Shanghai commercial painting was created by mixing the skills of Chinese painting and Western painting. The new skill reflects commercial culture and urban atmosphere of old Shanghai.While now people are still the fans of old Shanghai commercial painting which inspire designers exploring creative form of art. As the classic of popular art, the painting provides opportunities for the development of culture and creative industries.