Pop Culture Industries And Commercial Illustration Study

After seeing the"golden age"of the forties of the 20th century, commercial illustration,one class of planar design, entered its new era of development. This time, the exploitation of digital technology provides it with tremendous and renewed vigor, expanding its connotation and denotation. Seen from a deeper layer, culture has become a kind of commodity, with commercial illustration being the symbol and presentation of the pop culture in the contemporary society.Currently, creative cultural industry and pop cultural industry have been widely talked about all over the world. Commercial illustration, one branch of the creative cultural industry, is the important component of the pop cultural industry, and totally obeys a whole set of market rules of production and reproduction. Decoding the inherent relationship between pop cultural industry and commercial illustration, the essay makes an attempt to lead people to see commercial illustration from a new perspective, as cultural commodity, which will guide the practice of creation of commercial illustration.The text can be divided into four parts: Chapter one is an overview of the study of commercial illustration and a discussion of the impact of digital technology on commercial illustration. Chapter two tells how pop culture gets involved in commercial illustration and makes it an ingredient of cultural industry. Chapter three looks into the application of commercial illustration in various fields of pop culture industry. Chapter four tries to describe the market economy characteristics of the commercial illustration, the different key factors which influence its market propagation, and the important role it plays in molding the famous brands of pop cultural industry.