Theory Of Dongba Pictograph Of The Aesthetic And Application Value

With the advancement of the Chinese nation culture and the development of tourism economy in Yunnan province, Dongba pictographs of this unique aesthetic symbol showed an great vitality and appeal, the research results also emerge in endlessly, the influence and covers more and more widely. But research is only limited to the traditional philology,it doesn’t goes up Dongba pictographs to a height of the aesthetic and cultural to explore its aesthetic as well as the actual development areas of aesthetic value. This topic’s from the perspective of semiotics and aesthetics groundbreaking, analysis the symbolic of Dongba pictographs, explore it as a symbol of aesthetic and further explore its application in the field of aesthetic value, trying to show to people that the Dongba pictographs as a literal symbols, it’s not just conveys symbolic nature of the text itself, but inspire people to the pursuit of aesthetic, emotional accumulation of national culture, as well as to the historical and cultural heritage and innovation.This topic first in Dongba pictographs symbolic as the breakthrough point, this paper expounds the Dongba pictographs have symbols and symbolic representation, and further discusses the Dongba pictograph is the language of information symbols, visual aesthetic art of emotional symbols, symbols and culture inheritance is through the modelling, in the form of symbol and culture of the three semantics. Then, mining summarizes the aesthetic expression of Dongba pictographs symbols, detailed elaborated the Dongba pictographs as a symbol of linear composition of perceptual aesthetic expression, abstraction and generalization of the rational aesthetic expression and aesthetic heritage of history and culture. Finally, the symbol characteristic of Dongba pictographs and based on the theory of aesthetic expression, explored the Dongba pictographs symbols in Yunnan tourism souvenir market, painting art and visual communication design aesthetic applications in many areas, trying to show people what Dongba pictographs contains profound meaning, it brings us the feeling is not just a symbol of the text itself symbolic delivery, more the pursuit of aesthetic and emotional accumulation of national culture and the historical and cultural heritage and innovation.