The Development Strategy Research Of Domestic Animation Advertising

In recent years, with the continuous improvement of computer3d technology as vell as the vigorously support of national policy, animation industry and advertising ndustry is increasingly close. Animated ads in the form of animation element is)ecoming more and more widely applied in the field of visual communication. As a new arising media means, animated ads, however, still exist many problems during he process of the current development. For example, relevant experience summary md theoretical research is not enough deeply or systematic, leading to the lack of (?)heoretical guidance of animation advertising making. Because of the lack of clear cognition about advantages and disadvantages of animation advertising, the current domestic animation advertising market space is still small. The creative idea of animation advertising is relatively poor, the advantage of animation advertising communication has not been full played. In view of this point, this paper will take the domestic animation advertising as the main research object, that is, by using the method such as comprehensive comparison, cases analysis and so on, the relevant practical experience and theory summary will be cleared and analyzed. During the study, the author draws on the existing outstanding scientific research, with reference to the related knowledge and methods about advertisement, semeiology, psychology and communication studies etc, combined with the typical cases of animation advertising, and make certain interpretation about the formation, development and evolution of animation advertising. In view of the current animation advertising communication bottlenecks faced by development, the author puts forward the corresponding solution, and make proactive thinking and prospect for its future development.In order to promote the development of domestic animation ads, we should give full play to the animated ads of the huge market potential. On one hand, we should strengthen the exploration and practice of animation advertising in communication strategy as well as the audience’s understanding and identity of animation advertising.On the other hand, the development of animation advertising depends on the vigorously support of national policy, because domestic animation advertising depends on the animation industry development as a powerful guarantee. In addition, the development of domestic animation advertising should also make corresponding strategic analysis and consideration from the aspects of animation advertising companies and advertising audience.