| In 1922,the Wan brothers produced China’s first advertising animation "Shu Zhendong Chinese Typewriter",which is regarded as the prototype of Chinese animation.During the Anti-Japanese War period,animations such as "Anti-Japanese War Slogan Cartoon" and "Anti-Japanese War Song Collection" played a role in publicizing the anti-Japanese indoctrination.In the early 40 s,the Wan brothers created China’s first animated feature film "Iron Fan Princess",which showed a strong national style with allegorical shots.After the 50 s,Shanghai Art Film Studio created classic animation works such as "Trouble in the Heavenly Palace" and "Little Tadpole Looking for Mother".TV animations such as "Hulu Brothers" and "Black Cat Sheriff" in the 80 s are childhood memories for generations.It can be said that China has always had the strength and tradition of developing excellent national animation,but China’s animation films are slightly lacking in the process of industrialization.In the first decade of the21 st century,China mainly developed TV animation,animated short films,online series of animated series and other types,theatrical animation films are mostly imported films from the United States and Japan,occasionally domestic animated films for young children,and the pattern of adult-oriented animated film industry has basically not formed.It was not until 2014 that Tudou Network "Chasing Light",Light "Color Striped House",Huaqiang Group "Fangte" and other theatrical animation films appeared,which changed the development status of domestic theatrical animated films.Among them,the animated films represented by "Big Fish and Begonia","Nezha’s Demon Child Descends","Jiang Ziya","The Great Protector","Deep Sea" and so on grasp the contemporary aesthetic characteristics,with high-quality content,adult narrative orientation,and strong integration ability of traditional literary and artistic resources and unique,becoming the leader of the domestic animation film industry,bringing a new atmosphere to Chinese national animation films.This paper is divided into four chapters,which intends to carry out the research on the "Color Striped House" animated film from the aspects of industrial pattern,content narrative,formal style,and cultural significance,in order to explore the branding and nationalization of "national comics" of contemporary Chinese animated films.The first chapter sorts out the development process of the "Color Striped House" animated film,analyzes the historical background and practical opportunities of its birth,and summarizes the industrial pattern formed by the "Color Striped House" animated film.The second chapter mainly discusses the content narrative of the "Color Striped House" animated film,and analyzes the IP adaptation narrative strategy,narrative theme,traditional narrative space,adult narrative content and world view construction of the "Color Striped House" animated film.The third chapter focuses on the analysis of the form and style of the "Color Striped House" animated film,mainly from the three aspects of visual modeling design,auditory design,aesthetic characteristics and imagination domain,highlighting the "nationalization" and "national tide" style formed by the "Color Striped House" animated film.Chapter 4 discusses the enlightenment and significance of the "Color Striped House" animated film,its influence on China’s animation film industry,and the cultural significance of its birth.The "Color Striped House" animated film is different from the studio center system of "Shanghai Film Studio",different from the corporate production lines of Pixar and Disney,different from the central production of Miyazaki,Osamu Tezuka,and Makoto Shinkai,and even different from the "chasing light" animation of the same period.As the largest animation film ecosystem in China,the unique industrial form and work characteristics of "COLOROOM PICTURES" animation film are worth studying and exploring. |
