Chinese Animation Film In The Context Of New Media Communication Studies

The development of modern China animation film industry,there is a late start,low starting point,the animation movie creation and industry chain operation is far from the United States,Japan,the internal animation industry still exist blind pursuit of economic interests,ignoring the original works,had a very negative impact on the long-term development of domestic animation film the animated film.Chinese communication studies in the context of new media,is the inevitable demand of the development of China animation films,but also the time for the important topic China animation film industry.The development of Chinese animation film industry in the context of new media aspects of the lack of research support theory,the related theories need.According to the current situation of China animation movie creation dissemination starting with the analysis of current Chinese animation film industry development problems,and the problems of the introduction of targeted suggestions and opinions.First of all,starting from the China animation communication environment in the context of new media,a comparative analysis of the domestic animation film propagation environment under the background of new media animation from the specific change.The main consumer market,changes in the development of new media on several media and the dissemination of results when the generation of animated film.Chinese communication environment and then focus on in the context of new media China animated film communication problems,from the production and market positioning of its domestic animation film,intellectual property protection,the development of the industry chain,the animation movie creation talents are Chinese animation film industry development in detail several aspects of this problem.Then through the comparison of domestic animation film.This new era of two in the production and the box office of one hundred thousand representative cold joke "and" Kuiba ",the application of communication strategy analysis of typical cases,the The application of communication strategies are appropriate for domestic animation film spread and the social public opinion and the final box office has had a huge impact.Box office data and change characteristics of statistical analysis of 2008-2015 domestic animated film to be released,in the context of new media China animation movie dissemination effect analysis.From the change of Chinese animated film at the box office and accounts for the the proportion of the data on the existing problems in the development of animated films in the China and coping strategies discussed.Countermeasures and finally focuses on the new media era Chinese animation films,to China animation film market,channel,brand,industry chain,put forward corresponding strategies to improve these aspects of personnel problems respectively.In the context of new media development,China animation ushered in a hitherto unknown opportunities and challenges.To complete the new media in the context of the revival of Chinese animation film industry,it is necessary to create animated film based on traditional culture and national brand;broaden the channels of communication,explore the animation film market potential;the development of animation industry development around the periphery,animation the film a complete industrial chain;cultivate high-quality talents,to provide human resources support for the original animation film.