On The Communication Channels Of China Studies

As the thoughts assemblage of the eastern ancient civilization, China Studiesembodies various thinking in different fields involving philosophy, physics, religion,humanism and etc., for which Chinese civilization is famous over the world. Asworld’s economy, society and culture going on, the civilized thinking symbolized bythat in western countries become increasingly main thinking, which not only result inthe difficulties over the diffusion of China Studies, but also attribute to the real impactby the strengths of ideas and tools in diffusing their culture and civilization in westerncountries.At one time, China Studies’ sprints and universal value are queried constantly,which make China Studies in poor condition in diffusing at home and abroad. In the1980s-90s, the renaissance of the studies occurred several times is fruitless under theimpact of freedom ideas and democracy ideas in western countries. Thus, it isparticularly important to reinterpret, confirm and analyze the universal values ofChina Studiesand there is no doubt that it is pretty necessary to seek the common“universal values”by contrasting China Studies with the western civilization for theharmony and integration of the human society. Certainly, only based on theadvancement and universality of ideas is it not ensured completely that any culture’sdevelopment and heritage have the perfect effect of enjoying popular support andgoing down in history. With the development of communication technologies,approaches and ideas in modern time, the most majority of countries over the worldpromote, one after another, cultural diffusion to the strategical level of soft power inculture in accordance with revolutionary communication ideas and technologies.While the media convergence brings challenges to analyzing and diffusing ChinaStudies, it provides the diversification, interconnectivity and interaction for diffusionchannels. To construct the completed existence of the channels for diffusing the culture, the mass communication methods should be utilized to analyze the universalvalues of China Studies’ culture, at the same time, to effectively communicate itamong people, groups and medium, which offer accurate predictions about the masscommunication effect on the systematic values of China Studies’ culture.