The Capital Channels To Support The Development Of Cultural Derivatives Of Gansu Province

The level of development in today’s society and culture has increasingly become a regional and national, as well as an important sign of the degree of social progress, cultural competition, also become an important part of the comprehensive national strength of competition, the role of cultural industries in the whole economic structure has become increasingly prominent. In recent years, China has promulgated a series of policies to promote the development of cultural industries and guide the planning, create a favorable environment for the development of cultural industries from the policy level. Gansu Province is rich in cultural resources, historical heritage, ethnic folk culture, classical culture and tourism and cultural richness of the country ranked the top five, can be described as a veritable cultural resources in the province. Gansu Province to seize this golden period of strategic opportunities, focus cultural resources, dig traditional culture with local characteristics, to create a distinctive brand of cultural representation. Chinese Civilization Through this strategic area of innovation platform for optimal adjustment of economic structure, the construction of a unique cultural industry base,foster the creative and cultural quality, and promote cultural industries by leaps and bounds, to promote development and prosperity of the cultural industry. However, to achieve the "cultural province" to "cultural province," the goal of building, only to rely on the rich cultural resourcesis not enough, the development of the relatively backward economic conditions, this goal has become the biggest constraints. Financial market environment, the economy plays a regulatory, optimize resource allocation, promotion and other aspects of capital turnover, no doubt has become the core of the current economic society. So, in the current economic conditions, how to invest the channel capital into cultural industries, attracting high-quality capital to enter, to achieve efficient operation of capital in the cultural industries in the research has become an issue of wide public concern. In addition, the capital and cultural industries to discuss effective docking same time, we should be more from the perspective of the consumer market, good living cultural heritage status by loved form, the development of cultural derivative market prospects and the cultural and creative products to meet the growing cultural needs of the people.This article is to explore the cultural capital to support the development of derivatives channels, on the basis of relevant theoretical research on the status of cultural industries in Gansu Province made a systematic analysis on the macro and selective culture in different formats Situation derivatives do a detailed classification, analysis, summary; Next,a more comprehensive analysis of the resources and the environment, the policy environment and financial environment in Gansu Province, the development of cultural industries; on this basis, from the industrial prosperity, strategic alliances, four aspects of brand building and marketing model for the effects of capital to promote the development of culture-derived products to do a systematic analysis; Finally, the above analysis, selected a few to meet a representative of Gansu Province actual capital investment channels.