The Research Of The Development Strategy In The Gansu Performing Arts Group Co., LTD

The sixth plenary session of the seventeenth party standing in the height of the strategy of socialist construction, has made a comprehensive deployment in deepening the reform of cultural system and promoting socialist cultural development boom,which is of epoch-making significance. The sixth plenary session of the seventeenth party point out that under the condition of socialist market economy developing cultural industry is a important way to meet people’s diverse spiritual and cultural needs,and stressed the need to adhere to give top priority to social benefits the social and economic benefits unifies, which promoted cultural industry development by leaps and bounds in order to promote scientific development and provide important support. this a series of measures will effectively promote China’s cultural industry development boom.Under the background of deepening the reform and vigorously development of the cultural system in our country, the show business also has carried on the reform,which will change from government groups to the enterprise in full swing across the country.The Gansu performing arts group co., LTD was just established on April2012.Performing arts group co., LTD is our province’s largest cultural enterprises owned by local government, which has finished the change from goverment group to enterprise. so how to develop the enterprise development strategy and how to be survival and better development in the market, which is a important exploration process,will have a guidance and be a exemplary role for the development of cities and counties.in the same time it will provide a new train of thought in theatrical troupes of innovation and reference or guidance for the implementation of the reform.On the basis of detailed analysis about the strategic option and the cultural system, performing arts industry development present situation, this article using the method of literature of related theory and the cultural system, performing arts industry development present situation, performe arts group co., LTD is located in Gansu province’s external environment, internal environment and the management present situation research through the actual survey part of the unit and SWOT matrix of performing.. In the last,this article analysis its strengths, weaknesses, opportunities, threats, and puts forward strategic choice problem,which provides reference For our province exploration in the further development of cultural enterprises’ change.