Optimization Of Channel Merchant Training System Of China Mobile Jl Branch

In the past 10 years,China's total tourism revenue has increased fivefold from 1.01 trillion yuan in 2007 to 5.97 trillion yuan in 2018.Except for 2008,the growth rate of tourism revenue is faster than the growth rate of GDP in all years,and 28.25 million people are directly employed in tourism,tourism directly and indirectly employed 79.9 million people,accounting for 10.28 percent of the total population of the country.In view of the low barriers to entry in cultural tourism industry,a large number of cultural tourism companies have emerged in recent years,which makes the competition between enterprises increasingly intensified.A Cultural Tourism Company,a holding subsidiary of a large state-owned enterprise group,was established in 2015 and has its roots in the third-tier cities of Sichuan Province,mainly provide one-stop cultural services,boutique personalized tourism services,scenic spot operation and management,derivative souvenir development and catering services.At the beginning of the establishment of a cultural tourism company,only a part of the functions of the reception in the group office are linked together.The company's overall core task is to focus on the brand promotion of the service group.In the past four years,although the operating performance is also steadily improving,but most of the business comes from the group,belongs to domestic sales,the external business development ability is not strong,the core competitive advantage is not obvious,then in such a competitive market environment,a cultural tourism company how to develop a strategic plan to be able to find their own blue sea?This thesis consists of six chapters: introduction,theoretical basis and methods,internal and external environment analysis,strategic positioning and planning,strategic implementation and safeguard measures,research conclusions and prospects.The first chapter mainly introduces the research background,significance,research content and methods.The second chapter is about the theoretical basis and methods of strategy through learning and literature search.The third chapter analyzes the internal and external environment.On the one hand,it analyzes the external macro environment through pest tool,combs the competitive environment of a cultural tourism company through five force model tool,and summarizes the opportunities and threats faced by a cultural tourism company;on the other hand,it analyzes the internal environment of a cultural tourism company through data collection and comparative analysis,and summarizes the internal environment of a cultural tourism company Advantages and disadvantages of a cultural tourism company.Finally,EFE and IFE strategic analysis tools are used to find out the key factors from the opportunities,threats and advantages and disadvantages faced by the internal and external environment,and analyze the response degree and application of opportunities,threats,advantages and disadvantages faced by enterprises.The fourth chapter is strategic positioning and planning.Combining with SWOT strategic analysis tools and strategic quadrilateral,it makes strategic choice for a cultural tourism company from qualitative and quantitative perspectives.Finally,it puts forward a cultural tourism company's strategic overall and core ideas and corresponding development goals through strategic positioning and planning.The fifth chapter is the strategy implementation and safeguard measures,and puts forward the measures taken by a cultural tourism company to achieve the strategic objectives.The sixth chapter is the conclusion and Prospect of the study.Through the case analysis of a cultural tourism company,it has a positive guiding role for the future development of a cultural tourism company,and also has a reference role for enterprises with similar situations.Generally speaking,the culture and tourism industry is in a period of rapid development,while the competition is also very fierce.Only by combining with its own specific situation analysis and making a good strategic positioning and planning,can it be better developed in this market.