Research On Strategic Management Of Wenzhou Cultural Industries Development

Cultural industry refers to the businesses that cultural production and the provision of cultural services. As "green industries" that with low resource consumption, less environmental pollution, high added value and great development potential, the cultural industry is recognized as a "sunrise industry" in the world and the emerging industries that current national focus on supporting, playing an increasingly large role that enhance the economic power and promote structural adjustment, change the mode of economic development.This paper takes the cultural industry of Wenzhou City Zhejiang Province for the study, and divides into five parts:Chapter 1, introduction. This chapter explained the research background and significance, research ideas and technical route, research methods, innovations and shortcomings.Chapter 2, the development strategy management connotation and the basic theory of cultural industry. This chapter explained the development strategy management connotation and the basic theory of cultural industry, including SWOT analysis theory, strategic management theory, the development of cultural industry in government functions positioning.Chapter 3, overview of the cultural industry development status. This chapter introduced present situation of cultural industry development in the world, especially in Wenzhou City which including features and level reviews of the development.Chapter 4, SWOT Analysis in Cultural Industry of Wenzhou City. Through the SWOT analysis method, this chapter analyzes the development of cultural industry in Wenzhou City. The strengths: rich cultural resources, economic and Location strengths. The weaknesses: low level of development, infrastructure is lagging behind, and lack of funds and personnel elements. Opportunities: growing of economic strength, policy promoted at all levels, rapid development of modern science and technology, and improving of the platform resources. Threats: restriction of the financial crisis, fierce competition in adjacent areas, low accuracy of policy delivery, and weak protection for intellectual property.Chapter 5, research for cultural industry development in Wenzhou City. This chapter gives the SWOT matrix, and presents the plan of cultural industry development strategy in Wenzhou City. On development status, it put forwards the strategy from the perspective of government strategy management: WO strategy(reverse strategy) as main strategy, SO strategy(growth-type strategy), ST strategy(pluralistic management strategy) and WT strategy(defensive strategy) as auxiliary strategy.