The Research Of "Underground Music"Communication

The emergence of "underground music" is a special phenomenon in the Chinese music scene in the1990s, in coexistence with the mainstream culture,"underground music" as a kind of sub-culture phenomenon in people’s field of vision. Yanjun thought Lanzhou is known as Seattle in Chinese rock, as an important development city of Chinese, Lanzhou "underground music" reflects an important aspect of Chinese sub-cultural development.As the "underground music" is a field of sub-culture, and also there was some misunderstanding between people, this paper focuses on Lanzhou "underground music", using questionnaire interview methods, to around the mode of communication about Lanzhou "underground music ". It mainly includes two aspects:The first is the investigation of mode of communication about the "underground music". This paper analyses from the "underground music" communicators, communication objects, communication channels, communication content, and communicating effects, it main analysis is about Lanzhou "underground music" audience and the communicating effects obtained from the "underground music". Second, it analysis and contrasts the mode of communication between mainstream music and "underground music" from the musical working process, communication channels, content identification and music promotion four aspects, in order to make the "underground music" of this cultural phenomenon has been more fully demonstrated.Subculture has always been thought to be "incorporated" into the mainstream culture among the established outcome. As the difference between "underground music" and mainstream music is musical ideas with different musician,people of different positioning of the audience, so I think that the "underground music" will not die, this subculture phenomenon would not have been "incorporated", the mainstream cultural and subculture will coexist, the cultural will be the face of diversity unfolded.