The Study On The Communication Of Little Fresh Subculture In Network Environment

Little fresh has been an outstanding fashion trend since 2005.Coming from British indie music,Little fresh,as a subculture phenomenon,have been quickly developed in China.The communication of Little fresh subculture is infiltrating into varieties of realms,as more and more people are influenced by this subculture.Little fresh subculture is a comprehensive embodiment of Youth subculture,media technology,social economy and culture,yet there still doesn't have too much researches about the communication of this subculture.So far Little fresh subculture reflects a kind of aesthetic tendency by the influence of Internet environment,and the group of it is forming into a unique composition and style.About the communication of Little fresh subculture,The present situation is mostly influenced by the collision between cultures and varieties of media platforms,and the features are the periodization of communication process,the homology of communication characterization,and the individuation of communication media,and we can generalize the patterns of the communication of Little fresh subculture,which are monologic communication,ripple communication and group communication,depend on the communicators and the audiences.This result plays an important role in the study on the communication patterns of Little fresh subculture.Started by a comprehensively introduction about the origin,present situation,features and patterns of Little fresh subculture,which is influenced by Internet environment,this article analyse the future trends of this subculture,and draw a conclusion from the views of social,economy and culture,that Little fresh subculture will keep on developing and the communication will not stop,though it still have a long way to go before incorporated by mainstream cultures.