Contemporary Chinese Film Entertainment Trends And Business Operation

Film as a typical sign of consumption, consumer society is the vane. Crystallization of the film is the national culture, the country’s business card, to raise the national image, and enhance an effective means of international influence, is the embodiment of the national soft power. It is no exaggeration to say that the film has the objective to defend territory and expand the cultural importance of cultural boundaries. Promotion of contemporary Chinese films are used to follow the lead of the creative inertia of the enlightenment, from the needs of the audience thought the film’s history is not long. This leads to the film entertainment and not enough on the film’s commercial and artistic both easy to balance, the lack of box office movie competitiveness. Domestic films not only limited international influence, the domestic box office share has also been unsatisfactory. Contemporary Chinese film apparently did not complete by the history and the era of the mission, current situation can be described as perilous; future long way to go.This has always been topics of concern is how to make homemade movies with more entertainment, with popular culture affinity, the position of the critical elite and the construction of mainstream values, so the film look good, engaging and, to win the satisfaction of the box office and dignity. Entertainment movies film as popular culture forms the soul of art. Entertainment can integrate commercial and artistic films, with pleasant, delightful, engrossed three levels. The charm of the film comes from penetration of art and penetration of art comes from the cultural penetration. Successful films, some of them communicate of a cultural identity of its history, some of them reflect the reshaping of national character or cultural reflection of ambition and self-confidence. The magic of film entertainment cinema exists in the type. Common type of film programs, according to the relevance of aesthetic theory, can trigger the pleasure of the audience, but some distortion, but also surprising, to create suspense, the audience, and strengthen a sense of aesthetic pleasure and impact. Type of film with a standard consumer society, mass culture of birthmarks, and shows that the consumer society paying attention to the principle of individual differences. The charm of homemade movies is rooted in popular culture tastes and preferences, the type of movie themes and ideas expressed by the carrying value of universal. All the public attention and touched the psychological complex, immersed in the contradictions of human emotions are difficult to cross with the philosophy and the myth of the eternal significance of being. Type of film deposition in human history, a common form of aesthetic and cultural interest, norms, curing the audience’s aesthetic vision and expectations of the program is to expand the international market movie magic weapon. Contemporary Chinese Film Bureau of the policy is broken Chinese-style entertainment to create the type of movie. Film Narrative and the cultural and ideological hand. Through the game and negotiations, integration within the diverse ethnic cultural and ideological appeal, the film became a "public producer-type text"; use type mutual infiltration and type of integration, to achieve the art of the film business, and commercial art, finished Integration of the mainstream ideology of the God the United States.Chinese penetration of the entertainment film is the spirit and the general public interest of China-made super-type of movie. The cultural connotation of the time for the static analysis is the dominant culture, elite culture, popular culture and folk culture of the negotiations and the formation of heterogeneity in the same game structure of mainstream culture. Lasted for dynamic occurring analysis, Chinese-style entertainment and cultural content of films is the dominant culture at least, the remaining culture and new cultural dynamic generation of convergence and Infiltration. Characterized by its form, absorbing the essence of the genre film, but also by types of offside and the type of integration beyond the model of the type of film is the type with a tendency to super-solution type of movie. To what the heart desires, not over the rules, the starting point is the type of film techniques used, the point is to create a free and unfettered, to the generality and individuality. Movies with strong cultural heritage, exquisite production achieve the ideological and entertainment, business and art seamlessly.