Research On The Design And Application Of Brand Ip Image From The Perspective Of Circle Culture

The rising momentum of cultural industry has led to the rise of IP industry.IP has various topics in film and television literature,cultural and creative products,business cooperation and many other domains.It even once caused the popular trend of consumption in the market.The core of appeal and multi-dimensional extension abilities demonstrated by the IP image present new possibilities to the brand,and the awareness of IP brand starts awakening.At the same time,the subculture has entered into the public view from minority margin through spread of new media and it has formed many circles for interests,which are based on various cultural deposits such as hip-hop circles,e-sports circles,two-dimensional space circles and so on.Circle culture has become a nonnegligible social phenomenon and cultural form,which contains many social and cultural groups.It is an essential element in brand building and development.The article tries providing new thoughts to the construction and application of brand IP image from the perspective of circle culture to enrich the theoretical research for brand IP image design.On the base of relevant literatures,the article will define the concepts of brand IP image and trace the evolution of brand IP image.Then it will clarify the value of IP image to the brand.It will interpret brand IP image design to expound the positive effects of circle culture on the design and construction of brand IP image design.Besides,it will analyze the performance of brand IP image design embedded in the DNA of the circle from the external image design and internal spiritual construction aspects.It will explore the way of intensifying the vitality of IP based on design phenomena and empower the brand through multi-dimensional extending application.On the basis of theoretical research,a practical design is conducted by combining with the "MANS Extreme Sports Brand IP Image Design" project.The overall design of the extreme sports brand IP image in the hip-hop cultural circle will be realized via the interpretation and application of the circle culture.The combination of theoretical research with design practice provides a new perspective for brand IP image design.