Design, Wonderful Between Like And Don't Like

"wonderful in between like and do not like" is the Chinese art world has been pursuing one of the aesthetic principles. "Like and not like" as a starting point, Through the study of the development of Chinese modern visual communication design and the western art and the western taesthetic standards on Chinese design industry penetration.Discussion the reform and the direction of Chinese visual communication designin in the background of globalization. The formation and development of Chinese visual design industry in thepast thirty years, in the enlightenment and influence of the western modern design,through cognition and learning to master and imitation of western modern design in various channels. Quietly ushered in the era of revival of traditional Chinese culture. Chinese traditional culture and arts and visual communication design gain an increasingly important position on the stage in the world. As the social civilization and progress. More and more designers aware of the issue of nationalization in the design, Design must be integrated into the nationalculture could only goin sustainable development.Understanding and reasonable application of the "doctrine" of Confucian culture is the valuable methodology and values to enable the deployment of western and Chinese designelements are reasonably. Through a discussion by geographical and regional design concept profoundly impact on the visual communication design, and traced the times of change of the aesthetic sense, the style of design and audience’s needs, hese all promote and link to the deceloping direction of the fusion of Chinese and western visual communication design. Because the internationalization aesthetic standard leading the design industry development. In the core of Chinese culture and international language found in equilibrium, is the most urgent problem of Chinese visual communication design industry.