Study On The Visual Application Of Western Hunan Regional Culture In Tourism APP Interface Design

With the advancement of globalization,more and more people begin to pay attention to minority groups,but the identity crisis faced by minorities based on their own development makes them eager to get rid of the dawn-like marginalization.At the same time,national traditional culture has always been a precious resource of mankind.The development of domestic tourism economy and the Internet environment of mobile Internet liberation have had an effective impact on it.The digital dissemination of cultural heritage has gradually entered the public's vision.Mobile media applications can reflect regional cultural connotations through visual representation from multiple perspectives because of their media diversity and interactive characteristics.Facing the protection,dissemination and national inheritance of regional culture and even traditional cultural heritage by using new media and new modes of communication,it is bound to be the future development direction and trend.With the advent of the hotspot of "ecological civilization communication" and the influence of contemporary rural communication and tourism culture,the development of tourism APP based on local and regional tourism scenic services emerges in an endless stream,and the design of tourism APP interface with regional cultural characteristics is also a trend of the future development of regional tourism mobile client design.There are different regional cultures in different regions and different nationalities.Through the differences of aesthetic concepts,personal preferences and the influence of cognitive communication,regional cultures are developing towards diversity and uniqueness.The visual elements of regional culture such as pattern,language,paper-cut culture,printing and dyeing culture are quietly affecting the spread of the region.Visual cultural symbols such as geographical environment,ethnic characteristics,folk customs and architectural features of tourist attractions in Western Hunan can not only be the object of UI design,but also give and display certain cultural features and regional styles in Western Hunan,thus enriching the user's experience and visual needs.Through understanding and analyzing the relevant theories of regional culture and regional communication in Western Hunan,the text combines the extractable design theory,such as the visual transformation from words to symbols of tourism culture in multi-modal discourse theory,the relationship between the overall orientation of tourism culture and readability,etc.Then,based on the theory of multi-modal discourse theory,cognitive schema theory,Gestalt principle,synchronicity and diachronic theory,taking design aesthetics,user experience and visual display as the longitudinal objectives,the representative of tourist attractions with regional characteristics in Western Hunan is selected to extract the visual elements of their cultural attributes and the visual interface of tourism APP,and the target user groups are combined to refine the design.Cultural presentation elements are integrated into multi-modal design,following the "design aesthetics" and "UI design basis",focusing on the "effective reading" and "smooth operation" of various visual interfaces.The presentation of design practice is also based on the steps of "product positioning-User Research-Information Architecture Analysis-design interface and interaction",aiming at providing users with a good visual experience and tourism aggregation planning in Western Hunan.Through the design of App for "Light Tour to Xiangxi" tourism,this paper focuses on the analysis of the "new vision" of the users who are involved in the local tourism by the regional cultural visual elements,so as to conform to the effective protection and dissemination of cultural heritage,achieve the purpose of promoting regional cultural dissemination and tourism development by the mobile products of cultural tourism,and highlight and optimize the cultural discount in the interaction between the regional culture of ethnic minorities and their creation.Problem.It is hoped that,while disseminating and presenting the tourism culture of Western Hunan,we can really achieve the idea of seeking development in inheritance and "non-legacy rescue".