On The Artistic Beauty In The Design Of Visual Communication From The Perspective Of Emptiness, Nature And Fusion

Content: Zen culture, the truth, goodness and beauty of the cultural connotation of Chinese traditional culture is an important ingredient of the Chinese nation’s more ancient spiritual pursuit. And the connotation of Zen culture, the visual communication design and other fields of China, Asia, and the world have a profound impact on the design and other fields of the world. Through the discussion of the relationship between art and design, the history of art and design is traced, and the artistic aesthetics of the visual communication design is discussed by the concept of Zen aesthetics.. Combined with the graduation design work to elaborate my thesis, from the perspective of Zen aesthetics, on visual convey design aesthetic, on the one hand is because of my empty and quiet design of love. On the one hand is because I have to master the art of Zen aesthetics as my lifelong pursuit.The purpose of the writing is probably also to illustrate the importance of artistic beauty for a designer, for the students who have such a requirement for visual communication. The development of visual communication design can not be separated from the blending of the art, some of them, some of the concept, also can not leave the wizard of Zen Aesthetics in spirit level. Elegant and simple freedom design came into being. This is the purpose of my thesis. As a designer, in China, only deep learning the where the spirit of Zen aesthetics, understanding the internal inspiration, and mastery of the world modern design and art language, from our visual convey design development to explore new ideas. As a visual designer, the heart is pure love, tranquil and stable, can be embodied in the works. Zen Oriental culture has now gradually into we in the life state of mind and wisdom.When a collision with art and design must strike hit spiritual fire, reflecting the creativity of artists and designers. The simple and empty of Zen, following the nature, the fusion of the characteristics of silence, in the visual communication design can be understood as empty design, appropriate design, fusion design.