"oriental" Appeal And Emotional Design

The advent of Internet enables each of us to connect with the entire world directly among efficient information exchange. However, such globalized interconnection also works the other around to stimulate a cultural sense of regionalization and localization. In correspondence, the area of design strategy calls for a subdivision of demands, and for an individualized positioning of the specialty itself.The paper analyzes the Chinese consumers aesthetically and psychologically, proposes the current inclination of’appealing design’, and takes’appealing design’as a subdivision of’emotional design’. It is argued in the paper that products with appealing design meet the specific needs of certain groups of people, changing the monotonous case and activating the mental dynamics among consumers in various directions. The existence of’appealing design’contributes to the discipline and industry as a new component. It works as a new trend in the progress of new design fashion and new consumption.The paper analyzes’appealing design’on its style type and development mode, aiming at discovering its profound significance and cultural impact. It starts from the position disparity between’emotional design’and’appealing design’, then expounds how the selling of products with appealing design on Internet is performed, and how its competitive business model is executed. In the end, by an integrated analysis of the current consumption and social cultural background, the paper reveals the social mental irrationality and suggests a new possibility for the development of’appealing design’.