Shanghai Documentary History, Present Situation And The Future

In china, since the birth of television, documentary has beengrowing up to a separate class with it, and in a fairly long period of timeregarded as an major indicator to measure the level of a television,occupying the important position in the development of Chinese TV. Aspart of the tide of Chinese Documentary, Shanghai Documentary is theearliest helmsman, and is an important reference for the evaluation ofdocumentary value. This thesis focuses on Shanghai Documentary,which is the very important class of Chinese Documentary, to discussabout its historical causes and to sum up its artistic style, performancetheme, director group, contribution to Chinese Documentary as well,furthermore, to try to provide theoretical ideas for the renaissance ofShanghai Documentary by starting from its current status.From the date of birth, Shanghai Documentary, which is steeped inthe "Shanghai Culture", has the artistic characteristics of thecommercial, modern, urban, and popularity. Shanghai Documentaryopened up a new world outside of the official, orthodox, gave theordinary people the right to speak of the times, advocated toexperience times changing and social transformation from the simpleand trivial life. Shanghai Documentary were the first to implement thepart and channel of documentary, launched many famous andpopular documentaries of high quality, at the same time, taking fulladvantage of the influence of this international metropolis of Shanghaiand Shanghai Television Festival visibility, introduced ShanghaiDocumentary to international positively. With its success of group andprofessional to the world, Shanghai Documentary became aunderestimated branch in history of Chinese documentary. In recentyears, with the sudden emergence of the computer, new mediacoming from behind numerous and rich, the audience aesthetic taste increasing and documentary being parted and pipelined led to thatShanghai Documentary being under criticism and difficult to regain itsgreat position in television. To keep Shanghai Documentarys crucialposition in Chinese Documentary, it is so very important to improvedirectors professionalism and performance system, and to encourageoriginal creative work. Focusing on brand marketing and popularizingchannels with part is the only way to the future. Dialectical view of thepart and ratings, market segments, integration of the documentary filmindustry chain is the basic protection of the market.