The Application Of New Media Art In The Big Fair

The new media is the fourth technological revolution in the late twentieth century, guided by the information communication technology, it is the organic combination of art and science and technology, is one of the important subject of the current artistic research. The ever-changing science and technology not only for artists who opened up a new road, but also created a new art medium; not only provided technical support for the arts and innovation, more development of the arts has added a new vitality, has opened a new road, but also to promote the establishment and application of new media art. New media art forms to break the visual means of communication for people accustomed to, and will gradually become the visual communication of the new carrier. Along with the rapid development of science and technology, new media technology is also more and more widely used in various types of large-scale exposition.Media arts as a new product, new media art has value and significance. In this paper, new media art display design, guides the system, advertising design, outstanding performance, briefly described an overview of the new media arts, new media art features, and described the new media art in a large exposition application. Inside the exhibition hall, exhibition design, guides the design, the exposition advertising design analysis and research. Domestic and foreign large-scale exposition, for example, discusses the advantage of the new media art and its meaning of the times compared with traditional media. On the prospect of new media art in China.