Inheritance And Innovation

Internet Movie is an new form of moive that developed from the combination of film art and network media. it inherits the unique attributes that the film art different from other art forms,at the same time, the narrative art, the marketing model and the characteristic in communication different from traditional media, because of the network the impact of the network media.By the end of2010, movies like "the bright eleven" and "the stories in four nights" appeared, and then Internet movie cause the attention of people again. production of Internet movie has the cause of development of the technology, also have business the driver of interests. As the increases of network video influence, its role in the business cause advertisers and traditional movie industries to pay attention,each big video website use Interner Movie to developing the market, reduce operating costs, explore the development of individual sense.the film lovers realize of his movie dream through this way.This paper mainly contains6Chapters.Chapter1, the introduction. Describe the situation of Internet movie, indicate that this research background; define the scope of object in this paper and the Case selection reason; combine the current research status of Internet movie and summarizes the existing problems; and introduce the research method and the research significance.Chapter2.By combining the film basic properties and defining the concept of online movie, online film is a branch of movie art. It is produced by the online media, and meet the requirements of the network communication in the arts, technology and commercial films.Meanwhile, it analyses the common features of Internet film and traditional film.Chapter3.Analyse the narrative art of Internet movie. Internet movie in order to adapt to the broadcast network platform, a certain adjustment was done in the art performance, this section combined with specific films, analyse the characteristics which the theme localization、the images present and narrative strategies have in internet movies.Chapter4, Analyzes the business model of internet movie. Internet movie tracks out a new business model bringing win-win situation among investor、media、creator and audience.From the film production, internet movie integrates traditional film and television industry and Video media、grassroots and elite of various circles cooperating; From the video web, internet movie makes video website into the upstream of video industry chain; From the investor, internet movie communicate product ideas well。Chapter5.Analyzes the innovation in the spreading of internet movie. Internet movie fully use the network media broadcast platform, not only have flexible free way when watch films,but also realize the interaction between producers and audience and the interaction between audiences, at the same time also implements of film distribution and publicizing platform unity.Chapter6. Analyse the culture significance and value of internet movies, reflect the existence of the problem on Internet movie in the development process now.