Study On Business Model Innovation Of Music Company Under Internet Thinking

In recent years,people's demand for material living standards has been increasing,and the demand for spiritual and cultural life has become higher and higher.As a new industry,the piano industry has sprung up rapidly and sustained development.However,in recent years,the piano industry has encountered many shocks,difficulties and bottlenecks in its development.In the era of rapid development of Internet information,the Chinese musical instrument industry has entered a period of change and reshuffle,and the traditional business model will be replaced.How to filter information and find a suitable business model has become the business priority of musical instrument companies.This paper mainly studies how to seek a suitable business model and how to rebuild the business model under these shocks and difficulties.Based on the analysis of the status quo of the development of the piano industry,various problems arising in the development process of the piano industry are deeply explored,including chaotic management,high turnover of faculty,difficult enrollment and low profits.Through visiting,I found that A music company is a very traditional music company.Its teaching method is focused on one-to-one.It has some problems in enrollment,sales,teachers,management and other aspects,and its profit is slim.This paper uses the canvas theory of business model to analyze the business model and its shackles,introduces the concept of micro piano room which belongs to intelligent teaching,and deeply analyzes the changes brought by the introduction of micro piano room to the 9 elements of music company's business model.“Smart piano + big data of music + online education" to build ecological closed-loop,smart piano for data entry,online education as a platform,in collaboration with the national piano teachers,through the Internet to improve the current situation of piano development.Some countermeasures and suggestions are put forward to promote the innovation of music company's business model.The paper provides a new outlet for the difficulties encountered in the development of music company industry,a breakthrough for the business model reengineering of music company industry,and a new thinking mode for the managers of music company industry,helping musical instrument industry to improve management and even promote the development of the entire music company industry.