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Image, Aesthetic, And Spread

Posted on:2013-04-05Degree:MasterType:Thesis
Country:ChinaCandidate:L YanFull Text:PDF
GTID:2245330377457121Subject:Chinese Modern and Contemporary Literature
Abstract/Summary:PDF Full Text Request
Yan Geling possesses a special identity which is novelist and screenwriter. Such status let her owe a more keen ability of capturing the vision and cognitiving the market. Her works with both higher aesthetic taste, and closely linked to market demand. Besides, it’s widely appealing and good-looking, well received by readers and public.This paper focuses on the visualization, aesthetic taste, and the situation of the spread to illustrate her fiction’s art and communication. This thesis was mainly divided into two chapters for discussing.The first chapter illustracts the interaction between fiction and film. There is obvious film characteristics in Yan Geling’s novels:setting the ups and downs plots, using Montage technique and close-up lens, plain language, and intertwined narrative way which mix collaged flashback and flashforward. These features in Yan Geling’s fictions is very similar to the requirement of film and television to literature. Besides, there is a large number of analyzation to complex human nature, such depict perspective of a profound ideological implication and deep aesthetic taste, which ensure the quality of her adapted works.The second chapter elaborate mutual penetration between Yan Geling and modern business market. This chapter, respectively, from the legendary experience of life, the operation of the market in the commercial environment, the spread and interpretatation the reader’s thoughts about Yan Geling’s works on the network. From the three aspects to discourse the mutual coordination and promotion between Yan Geling and modern media (including television, newspapers, magazines, and bookstores).In the last section, from the merging of Yan Geling and business environment to explain the diversity of modern literature, and finding the best combination of aesthetic interest and value purport between video and books.
Keywords/Search Tags:Yan Geling, Video features, Aesthetic taste, Marketing operations
PDF Full Text Request
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