Well-known Trademark Judicial Recognition And Protection

Recently, the trademark case between APPLE and Proview Technologyre-attracted people’s attention.The well-known trademark didn’t develop a long time in our country.It’s less than30years, but it didn’t stop the wide spread of the concept.We should pay more attention on the well-known trademark, especially duringthe very important period which industry is upgrading.The first part of the paper is about the concept of well-known trademark,the approximate concept of well-known trademark and the trait. The secondpart of the paper summarize the legislation of well-known trademark,including the domestic and foreign countries. The third part introduce therelevant content about well-known trademark judicial verdict and explainsome element in detail. The fourth part introduce the importance ofwell-known trademark protection and the current situation of well-knowntrademark protection. The last part based on the content before, somedefects were pointed out and some improvements supplied in the part.There are three innovations in the paper. The first is the use of chartto show the legislation history of well-known trademark. The second oneis the element analysis of well-known trademark and explain it simplelanguage. The last one is the current status and improvements of thewell-known trademark.