Study On The Legal Regulatory Regime Of Hypermarkets’ Price Fraud

Market economy is ruled by the law. Legitimate price competition promotes the prosperity of the market, but unfair price means impose negative impact on the market competition. The price fraud is one of the outstanding performances of unfair price means. Implementation of hypermarkets’price fraud, whether to the market, nor for themselves, is a hundred more harm than good. Specific regulatory measures should be taken on specific issues. Therefore, defining the legal meaning of price fraud clearly, revealing its manifestations deeply, understanding its basic characteristics correctly, dissecting its serious harm carefully, analyzing its causes thoroughly, through researching and drawing on the experience of related regulatory systems of other countries or regions, probing into the question of how to improve the regulatory system of China’s hypermarkets, has a certain urgency and practical significance.The first part is an overview of the hypermarkets’price fraud. First, as one of the retail formats, with its low-cost, convenience, modern equipment, and its consideration of local needs, and so on, the hypermarket wins consumers. Because of the "big", supervision is more valuable. Therefore, the object of supervision is limited to the hypermarkets, the scope of hypermarkets are limited to transnational wholly-foreign-owned enterprises, so as to let the discussion what follows be more focused. Second, price fraud is characterized as improper price behavior, consumption fraud behavior, and unfair competition behavior. At this stage, price fraud’s forms of hypermarkets are getting more and more, the techniques are getting more and more covert. They have typical characteristics which are different from other improper price behaviors. Third, the dangers which are brought in by the price fraud of hypermarkets are used for testifying the necessity of supervision. This section puts emphasis on the theoretical analysis, which involves some theories of economic law.In the second part, the author excavates the reasons why price fraud happens so frequently in the hypermarkets. The reasons include three aspects:the hypermarket itself, consumers, and regulators. When the author analyzes the causes of hypermarkets’price fraud from the regulator level, the author elaborates China’s regulatory status quo of hypermarkets’price fraud, and pointed out the shortcomings of China’s regulatory system.The third part lists the regulatory regimes" status quo of hypermarkets’price fraud in other countries or regions, which could be summed up can make up for the lack of supervisory experience or practice of China’s regulatory system.The last part is the thinking, which is committed to improve the regulatory regime of hypermarkets’price fraud. Multi-parties’cooperation should be adopted in the supervision of price fraud. It is not just the unilateral responsibility of government authorities or departments, social regulatory forces are equally indispensable. Hypermarkets themselves should also make efforts in the internal management. When new price fraud occurs, appropriate regulatory means should be taken to keep up with fast. Any supervision experience, which are helpful to improve the effectiveness of the domestic price fraud supervision, are worthy of our learning. Either in theory or in practice, the supervision regime’s keeping pace with the times is always the tendency of economic development.