| This paper relies on the objective data on Dec.2010to Dec.2011in Sina micro-blog. The provincial officials in the total number of distribution, position distribution and related data analysis, through the collation of data on China’s official micro-blog rise process, characteristics are summarized. Through the analysis of China’s current administrative institution hierarchy structure and run mode, draw officials micro-blog fiery genesis, but officials own discourse system and unique identity made them particularly attractive for a class of micro-blog. Officials micro-blog in society’s influence gradually expanded, the fourth part of the article analyzes and describes the typical official micro-blog. Of course, officials opened in micro-blog closer relations between the government and the public at the same time, there also exist some negative effects. The last part of the thesis research officials micro-blog negative effects exist, from subjective and objective view, find by hard and thorough search, to find effective solutions for "pulse"," consultation", on the basis of comprehensive analysis on how to prevent the negative effects of official micro-blog suggestions, in order to better play the positive role of micro-blog suggestions and policy.Officials micro-blog as new media platform, to engage in dialogue and interaction with people at the same time, not only for the majority of Internet users to offer advice and suggestions provided in the channel, also provides a direct dialogue with government departments and functions in the window, to build a smooth channel for public opinion, network will use the idea of the actual. |
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