The Analysis Of Internet-mediated Political Communication In China’s Official Micro-blog About Governmental Affairs

In today’s society, it’s an era of information explosion, Information-centric in "communication" has become normal phenomenon in the life. In the past ten years, with the internet in China’s rapid popularization and the team has grown, information through the amplification effect of the network, let more people access to the political information more convenient and efficient, internet-mediated political communication in the political life is playing more and more important role in China. Since twenty-first century, along with the acceleration of China’s democratization process, China’s internet users have more strong enthusiasm to participation in politics and rising in personal rights awareness, the network not only make the broad masses to seek the governmental interest expression, interest game, supervise interest becomes the important channel, also becomes the important way for government and officials to understand the people and development of manpower. At present, Chinese governmental officials pay more and more attention to the use of the Internet for political communication, political communication in the new form of communication---internet-mediated political communication also caused the reflection of government officials. In2011, with "micro-blog years" arrival, internet-mediated political communication has become one kind of concrete expressive form--China’s official micro-blog about governmental affairs emerge as the times require.Based on internet-mediated political communication theory, the analysis of China’s official micro-blog about governmental affairs in necessity, characteristics, role and function in empirical study, the expectations from the summary of China’s official micro-blog in the practice study to the civilian and official to implement interactive communication in political communication with network. By exploring political communication and internet-mediated political communication, the focus first sort out the meaning of political communication, the simple model and elements, and then clarify the new forms of political communication-internet-mediated political communication, through the introduction of internet-mediated political communication, detailed by the theory expounded about the meaning, characteristics, elements and improved model, leads to a specific internet-mediated political communication forms-official micro-blog about governmental affairs, clarify its necessity, characteristics, role and function, problems and improvement measures followed by a progressive manner, facing strengthen for a comprehensive system of research, contemporary officials and internet users to make a better coordination communicating on the same stage, to promote political and democratic development with the new trend.