Research On The Official Micro-blog From Perspective Of Participatory Governance

From the year of 2009 to 2017,the government microblog has experienced eight years of rapid development.The government affairs microblog including the government agency microblogging and public service microblog has played an important role in the government's openness in government affairs and public management,and has become a new media for government affairs.The early-starting,fast-growing,and most open working platform.The microblogging of public servants studied in this article refers to the establishment of institutions at all levels of party committees,people's congresses,governments,political consultative conferences,discipline inspection commissions,people's courts,people's procuratorates and their working departments and agencies,and other people's organizations and undertakings managed by reference to the Civil Servant Law.The real-name authentication Weibo opened by public employees working in the unit.As an important part of the Weibo micro-administration,the official status of public servants makes Weibo have distinctpublic attributes,but personal media as public servants also have personal attributes.Public employees with public and private attributes serve as social management.The efficient platform for interaction with netizens is an important innovative way to promote participatory governance: The relevant public officials of the country can use Weibo to be open,timely,and other features to promote personal views on current issues,promote openness in government affairs,and promote publicity and other activities.The distance from the people's communication effectively asks the people and serves the people.However,in the course of development,public servants microblogging also encountered a series of challenges and changes,such as the phenomenon of “zombie microblogging”,the contradiction between public and private identity,the conflict and adjustment of discourse expression,and the disposition of accounts after the change in the position of public servants.The requirement of participatory governance is inconsistent,which has hindered the public administration of microblog participation in social governance in China.The research on participatory governance starts with the discussion of governance theory.Participatory governance requires that social organizations and citizens directly and autonomously participate in the governance process of social and public affairs,and develop the participation of multiple entities such as government,enterprises,social organizations,and individual citizens.Cooperation,consultation,partnership,and participatory governance are instructive for public servants to participate in social governance and construct multiple entities to participate in social governance.This article takes the public servant microblog as the research object,introduces the participatory governance theory into the specific practice of the public service microblogging operation,studies the specific practices of the public servant microblogging participation in social governance,and discusses its actual utility through macro and micro analysis.The way to play a role in discovering its discourse expression strategies,feature elements,and major service areas,etc.,and discussing and analyzing the three major difficulties in the development process of public service microblogging participation in the process of social governance,and implementing the participatory governance for public servants microblogging.To provide ideas and to develop a regularized participatory path and long-term mechanism in the process of practical exploration of public affairs and public decision-making through the participation of public officials in Weibo,from the perspective of platform construction,content construction,and government service orientation.A higher requirement has been put forward for the construction of a system in which the government,social organizations,and citizens participate together and diversify.The introductory part of the article mainly introduces the issues raised,the significance,the research summary of participatory governance theory,analyzes the progress of citizen participation in the Internet age,promotes the change of governance model,and clarifies some basic concepts about public service microblog.The first chapter elaborates the basic connotation of participatory governance theory,discusses in depth the subject,the subject and the path of participatory governance under the network environment,and proposes the participation,empowerment,collaboration,and network governance of participatory governance.It is necessary to introduce such ideas into the development of public employees' microblogging.The second chapter gives a macro overview and a microscopic analysis of the development of microblog in China.According to the micro-blog report and literature research of China's government affairs over the past few years,the status quo of the microblogs of public servants,the industry distribution,the geographical distribution,and the work area distribution have been described.The sample surveys have been conducted on the microblogs of typical public servants.Specific case studies,based on the analysis of Weibo content classification,discourse strategies,service areas,and modes of action,attempted to explore the characteristics of relatively successful public service microblogs.The third chapter discusses the difficulties encountered by public servants Weibo in participating in social governance in China in recent years,and discusses the issues of "zombie microblogging","public-private identity contradictions",and the boundaries of discourse in public posts.Discuss it.Focusing on the process of Weibo's changes in public servants,the existing problems of public employees' Weibo and the actual causes have been explored.The fourth chapter is based on the perspective of participatory governance,combined with the analysis of the development experience and the development dilemma of the typical public servant microblogging,and draws several suggestions for the promotion of citizen participation in the microblogging of public servants.Theinteractive platform ensures the directness of political communication,enhances the ability of public servants to manage,and enriches the content of microblog content development.It also provides strategies for responding to social governance through diversified subjects through government microblogs.