Research Into Yun Daiying’s Media-politics Concept

Yun Daiying founds and edits over a dozen journals during his short life, influences the young generation takes to the road of Marxism. Yun Daiying’s editing thought develops constantly to mature after his editing practice. Taking evolution of his thought as a clue, this chapter analyzes the whole process of Yun Daiying’s press activities and evolution of thought by dividing his press activities into three stages:school days, May Fourth period and after joining the communist party. In his study period, YunDaiYing running publications’s main purpose is to spread democracy and patriotism. During May Fourth period, Yun Daiying’s ideological changed rapidly, in the news practice and revolutionary struggle, he changed into a convinced marxist gradually. After join the Communist Party of China, Yun Daiying propagandize the publicity of marxism and the party’s line, principles and policies through the newspapers, inspired the masses active into the revolutionary struggle.Yun Daiying engages in editing activity on the certain conditions when worldwide proletarian movement rises and political struggle occurs at home. At the same time, the development of his thoughts is also influenced by other theories and ideas. Yun Daiying’s philosophical concepts, outlook on life, view of world and cultural view fundamentally affect his thoughts on news. Besides, the press practices of Chinese bourgeois reformists, bourgeois revolutionaries and early Marxist have an impact on his ideas at different times.In long-term newspapers practice, Yun Daiying gives birth to a special feature of the media-politics concept. He insisted the party principles of media, think that newspapers should be under the guidance of marxism, with practice and rely the masses; He focused on the political functions of media, said the media have spreading political ideas, organizing the social collective, cultivating the general public, guiding to public opinion and criticizing reactionary political thoughts; He exquisite the methods of political propaganda, think title must be tailored to the propaganda target, content must comply with the psychological, language must popular and full of passion, and form must serve to content; Yun Daiying think, the party newspaper workers must have high degree political quality, pure moral quality, good propaganda techniques and approachable style.The media-politics concept of Yun Daiying is an important part of Yun Daiying thought, it takes shape form the long-term newspapers practice and revolutionary activity, it’s the inheritance and creative development of marxist news thought, it has the rich theoretical connotation and the practical significance. Combining Yun Daiying’s ideas with present situation of journalism, some everlasting precious thoughts of his view on media-politics, such as stressing the organizational functions of press, adhering to the guidelines of "newspaper by statesmen", insisting in the basic principles of political publicity, still can be used for the current publicity work.