| The performance of the corporate philanthropy responsibilities is more than simple charity event. What’s more, enterprises will get invisible "social dividend" and tremendous wealth of resources. The performance of the corporate philanthropy responsibilities, for society as a whole, is the third distribution of social wealth, and it is conducive to China’s transition period to ease social conflicts, maintain social harmony and stability. From all of these, we can conclude that it has deep theoretical value and practical significance to promote study of this topic.This article will base on stakeholder theory, the third income distribution theory and enterprise citizen theory. And we will use literature research, standard analysis and empirical analysis comprehensively to study this topic. Through checking and analyzing related data, this article will hold the whole status of the performance of the corporate philanthropy responsibilities, then analyze present status and put forward available standardized method. Through analyzing all data, we can summarize that existing problems conclude missing of corporate charitable responsibility idea, lack of strategy and shortage of performing ability. And these problems are caused by factors existed in corporate, government, non-profit organization and social environment. Because foreign countries have mature mechanism and experience, we explore successful foreign experience, including loose independent guidance in USA, governmental leading mode in Singapore and corporate leading mode in Japan. At last, referring successful foreign mode, and based on national situation, this article will try to build feasible path to promote corporate to perform philanthropy responsibilities, which is to make best use of power of government, corporate, non-profit organization and media, to make all these powers to contribute to corporate philanthropy responsibilities. |
