Research On The Role Of Government In Corporate Philanthropy

In recent years, with the economic rapid development of China, the corporate philanthropy is booming, enterprise contribute funds for charity through different ways, and corporate donations become the most important way of corporate philanthropy. But corporate philanthropy still exist many problems, the enthusiasm is not enough of enterprises to participate in charitable, and the forms of participation need to be widened. Part of the reason of above problem is low level of government protection and guided inadequate. The only way for the development of philanthropy is the corporate philanthropy industrialization, government should establish and improve the incentive and guide mechanism.The Wuzhong City of Ningxia hui Autonomous region, first proposed a combination of charitable and industry to develop the philanthropy which can be described as very important innovation of China’s charity explore. Corporate Philanthropy is a system project, which involving Government policy guidance, Financial supports and Social organization services.Government, business and social should reached virtuous cycle mode in the system. But in practice, if you want to achieve this virtuous cycle, the government shoulders the key responsibility, and plays a coordinating and leading role in this cycle mode. It can be said that is significant to clarify the responsibility of the Government in the development of the entire corporate philanthropy. This article describe and define the concept of enterprises charitable industrial and corporate philanthropy. Take Wuzhong charity model as example, try to clarify the responsibility of government to guide enterprises to participate in the charitable industrialization. Then Analysis of the current problems, Pointed out the countermeasures and suggestions. This study helps to enrich corporate philanthropy theory, and put forward a new perspective of government responsibility.For understanding the development of the charity industry must conduct field research, to keep abreast of their status quo, grasp of their needs accurately, make policy measures combined with their actual situation, Improve the relevance and effectiveness of the policy. First, the field survey methods, to know the idea of their working life through field research process. Second is depth interviews, use unstructured interviews, collected the idea of interviews in the usual exchanges, sort out key issues. The third way is survey method to obtain accurate data support. The fourth way is pictures and text data collection, with communication between the local government to obtain valid statistics that showing situation of all aspects.The research of Corporate philanthropy field is little, especially the literature in the sight of government responsibilities to study corporate philanthropy is very rare. The Wu zhong charity industry model is an innovation of China’s charity development, through this article, you can understand the background and the practice of Wu Zhong charity industry model, Summed results achieved and experience of the charitable industrial. This paper reviews the absence of government and the problem of the corporate philanthropy development process. Take Wu Zhong model to draw. Pull out the responsibilities and the role of the government should bear in corporate philanthropy development, wish to contribute to the development of corporate philanthropy of China.