Consumption Theory Of Marxism And The Construction Of The Scientific View Of Consumption

With the continuous development of China’s economy since the reform and opening up, the residents’ level of consumption has been greatly improved. At the same time, there are still many problems in China’s consumer, such as the consumer’s overall level is not high, the gap of level of consumption among the inhabitants is widening, consumption patterns of residents are unscientific and residents’ consumption structure is irrational. From the angle of view of consumption, this paper explores the reason of consumer’s problems, considered that the unscientific concept of consumption resulted in unreasonable consumer phenomenon. So to solve the problem of the consumer, we must put the consumption theory of Marxism as a guide to construct a scientific view of consumption, and use this scientific view of consumption to guide the people’s consumption in order to promote scientific consumption of the residents, eliminating the plight of the consumption of the residents.The Marxism consumer theory thought that consumption is the most important issue of human survival and development, and consumption activities is an important part of human social life. In Consumer theory of Marxism, the relationship between consumption and production performance in the unity of opposites of consumption and production and interaction, the relationship between consumption and needs performance in the need to attract the consumer and consumer to meet the needs, the relationship between consumption and comprehensive human development performance in a reasonable consumer can promote the comprehensive human development. From Marxism consumer theory, combined with China’s consumer real problem, we can draw to construct a scientific view of consumption is very necessary and important. The scientific view of consumption is a new concept of consumption, it is the comprehensive of modest, fair and green consumer attitudes, and its basic principle is based on the level of development of productive forces, the comprehensive human development for the purpose and adherence to sustainability. The scientific view of consumption has a significant and far-reaching significance performance in it is conducive to regulate people’s consumption behavior, promote the healthy development of the economy, and promote the construction of spiritual civilization as well as two types of society. The construction of the scientific view of consumer is a huge systematic project, specific ways performance in through publicity and education, policy guidance, legal protection and technical support. In short, under the doctrine of the inspiration of Marxism consumption theory, China’s consumer specific issues as a starting point, attempts to construct a scientific view of consumption to guide the consumer behavior of our residents, and to promote scientific consumption of the residents.