China’s Rural Financial Staff’s Occupation Moral Construction Research

Occupation morality is engaged in a certain occupation, in the performance of theirwork, should be followed by occupation within the special moral requirements and moralstandards. Occupation moral in the social moral system plays an important role, a socialdevelopment must depend on the social members engage in a variety of occupation activities,in order to promote the social material civilization and spiritual civilization to develop in theround, so for any occupation, occupation moral education and training are essential.Since the reform and opening up, China’s economic and social development gained thesuccess that attract worldwide attention, the construction of socialist spiritual civilization alsohad tremendous progress, but as a result of urban and rural two yuan structure has not yetbeen fundamentally broken, China’s rural economic, political, cultural, social, ecological,construction of each aspect, are in relatively backward state. The Party Central Committee tosolve agriculture, country, farmer this "three farming" the problem undertook many sidedeffort, obtained very big effect. Along with the in-depth work, many deep-seated, had notcaused people attention gradually surfaced. Rural finance and its operational personneloccupation moral construction is directly affect rural development important link, it isdirectly related to the vast rural areas of our country at present and in the future for a longperiod, all divides combinative double management of new-style and collective system ofownership economic benefit and development foreground.This paper first on rural financial model present situation carries on the comprehensiveanalysis, including its history, mode of operation, the external environment, advantages anddisadvantages were expounded, so as to find some rural financial and personnel problems,and these problems, factor analysis, find out the principal contradiction lies in the lack ofrural financial staff for the occupation morality construction, based on the analysis of thefactors, through the external environment and internal constraint interaction, achieve self-discipline and unified, in order to improve rural financial personnel occupation moralpurpose.