Study On The Financial Legal System For The Expansion On China’s Rural Consumer Demand

Since2008, affected by the U.S. financial crisis, the appreciation of theRenminbi and other factors, China’s export-and investment-oriented macro-economicgrowth has been facing tremendous pressure. In this case, expanding domesticdemand has once again aroused widespread concern in the community. To expanddomestic demand and to maintain growth has become the major strategy of thecurrent macroeconomic policies. As for China’s population structure, there are overseven hundred millions people living in rural areas, and the rural consumer market hasgreat potential, thus to our actual situation, the key is to expanding domestic demandlies in expanding domestic demand in rural areas and stimulating consumption andinvestment of the farmers. How to exploit the rural consumption market and tostimulate the consumption of farmers has become the focus of attention. Rural financeis the core of the modern rural economy, and the expansion of consumer demand inrural areas can not be separated from the strong support of the rural finance, andimproving the rural financial legal system construction provides protection for thedevelopment of rural financial system, and plays a very important role for theexpansion of consumer demand in rural areas. In this context, improving the financiallegal system and expanding rural consumption should state from the related conceptof connotation, analyzing the impact and the problems of the financial legal system toexpand rural consumption, in order to raise the suggestions for improvement of thefinancial legal system to help expanding rural consumption demand. The contentspecifically includes the following sections:The first part is the introduction, which introduced the significance, and theresearch to the home and abroad, and the research methods of the financial legalsystem of expanding rural consumption demand.The second part elaborated the general theory of the financial legal system ofChina’s rural consumer demand. It also introduced the connotation and characteristicsof the rural consumer market, and defined the legal system of rural financial. On thisbasis, the author analyzed the impact of the financial legal system construction on theexpansion of the rural consumer demand, and considers that the construction offinancial legal system can provide strong financial funds to the steady growth of theincomes of farmers and to the rural infrastructure, consolidating the economic base and improving the consumption environment for the expansion of the rural areas’consumer demand. In addition, the financial legal system provides direct financialservices for the expansion of the rural areas’ consumer demand, and can effectivelyimprove the situation of rural low propensity to consume.The third part analyzed the problems of the financial legal system in China toexpand rural consumption, holds that an important reason why China’s rural financialdevelopment lags behind is the deficiency of financial legal system, and ruralfinancial legal system lacks clear legal status in rural financial institutions; ruralfinancial services can not meet the financial needs of farmers, and agricultural landmortgage is limited to bound the financing of rural finance and rural financialsupervision lacks legal rules and norms. These make the financial markets are short ofeffective supervision, and results in the situation that the rights and interests offarmers cannot be effectively protected.In the fourth part, the author examined the financial legal system to expand therural consumer demand of the United States, Japan and Bangladesh, and then summedup their successful experiences of the legal system in rural finance, and raisedsuggestions for the financial legal system construction of China’s rural consumerdemand, based on the condition of our country, in order to improve the quality ofChina’s rural financial legislation and save the cost of the rural financial legislation.The fifth part discussed the recommendations of improvements to the financiallegal system of the expansion to the rural consumer demand in China, from thefollowing four aspects: the legal system of rural financial organizations, the legalsystem of rural financial insurance, the legal system of rural financial services, andthe legal system of rural financial supervision. Firstly, it should be made clear as tothe nature and status, the operating structure, and the functional objectives of the ruralfinancial organizations in particular the rural credit cooperatives, the agriculturaldevelopment bank and the private sector financial institutions, in order to make themhave independent legal qualification and boom the rural financial market. Moreover,to improve the legal system of rural financial services and innovative the financialservices products in rural areas, and to complete the financial financing servicesystem including mortgaging farmland and micro-credit, in order to meet the demandfor services to expand rural consumption. Last but not least, to establish the ruralfinancial regulation legal system complying with our national conditions, to changethe concept of regulation in the rural finance, to innovate forms of regulation, and to implement the differentiated rural financial regulation to create a fair and orderlyenvironment for the expansion of China’s rural consumer demand.