Research On The Strategy Of Promoting The Image Of Civilian Police In The New Media Environment

With the rapid development of social informatization,great changes have taken place in the media's communication environment and channels.In such an environment,police-related incidents can quickly spread among the public and arouse high social concern.Some police-related public opinion even misleads the public,reduces their recognition of the image of the police,damages the image of the police,and is not conducive to social stability.This paper takes the strategy of improving the image of the police as the research content,through consulting a large number of domestic and foreign scholars' research results,analyzing typical cases and conducting questionnaires,to understand the situation of the public security organs in improving the image of the police,and to study and analyze the specific situation of the current image of the police.This paper holds that the root causes of the crisis of the image of the police are the uneven comprehensive quality of the police,the imperfect management system of the police,the complexity of the current social problems and the lack of attention paid by the public security organs to the new media.Based on the above analysis,this paper puts forward some concrete and feasible countermeasures,such as shaping the new image of the police,improving the management system and guarantee mechanism,strengthening the construction of new media in public security organs,and establishing the propaganda and promotion of the positive image of the police.