Study On Approaches On Rural Culture Construction A Case Of Dingzhou City

Rural culture construction is an important part of new countryside building. Themore development of economy,the more progress of society,the influence of culturewill be more obvious. Just as Mao declared”an upsurge in economic constructionmust brings the climax of cultural construction”. At present, the cultural constructionin our country has become the main target. Rural culture construction has become animportant task of building a new socialist countryside.Based on the theoretical research and empirical analysis, this paper defines thedifferent pathways of rural cultural construction, according to the main builders ofrural culture construction. There are four main pathways to promote rural cultureconstruction, namely government support,social participation,farmers’ self-made andtalent group building. On the basis of different ways they affect rural cultureconstruction, they are divided into two sorts,one is endogenous pathway and the otheris embedded approach. Farmers’ self-made means farmers construct rural is to servicethemselves, it names endogenous pathway. Another three pathways only to promotethe rural cultural construction which finally benefits farmers, they are collectivelycalled embedded approach.Through the case study on Dingzhou, it is found that the embedded approach isthe main way in the progress of rural culture building in Dingzhou, and theendogenous pathway plays less of role.But in the progress of rural culture building, itis also found that the embedded approach is not perfect,for example, lack ofgovernment support,small talent group,insufficient social participation.For this,tostrengthen government support,to mobilize social force, to expand talent team areaiming to perfect the embedded approach.To enhance the endogenous pathway,itneeds to motivate farmers,to improve farmers’ quality,to promote cultural activities,toencourage farmers create cultural industries.The embedded approach is hardly make the urban culture stay in countryside,andthe final real builder of rural culture construction are farmers,therefore,it is necessaryto consider the two sorts of pathways.Placing the endogenous pathway first and theembedded approach second,determines whether the rural culture construction canhave a great long lasting build or not.