Consumerism Research From The Perspective Of Citizen Moral Construction

Consumerism is a way of life and values prevalent in Western developed countries since the mid-20th century. It regards possession and consumption of material goods as the life essence, encourage people to arbitrary, unbridled consumption of natural resources and material wealth. Under the influence of consumerism, consumption is no longer in need of services for the people’s production and life, but in order to meet false desire of the people are stimulated. It allows people to indulge in material pleasures and become slaves of the material. Consumerism restricts people’s full and free development, at the same time, consumer obliterate the sense of responsibility of the human nature, society, and others, brought a serious natural ecological crisis, impede the fair and equal society, leading to the alienation of the human essence. Develop, not only give the elite traditional virtues of an impact, contributing to the social atmosphere of hedonism, materialism and consumerism, but also the collapse of the positive meaning of life and the pursuit, resulting in distortions and beliefs of the people’s values crisis, impede citizens from moral healthy growth of personality. Therefore, in-depth systematic analysis of Chinese consumerism, examine its impact and challenges to our civic morality, rational consumption concept to explore how to build and strengthen the moral construction of our citizens, for a correct understanding of consumerism, to enhance citizens’ moral cultivation establish rational consumption concept has great significance.Consumerism to our range of ethical dilemmas to be solved, the development of science and technology alone is not enough, the key from the value on the values and ethical norms to reverse the people’s consumption patterns and spending habits. Critical values of Western consumerism, positive consumer culture to build socialism with Chinese characteristics, through regulation and guidance of the consumer culture, the culture of civic health lifestyle. Same time, build the scientific rationality consumer values to improve China’s consumer ethical norms system, strengthen the ethical construction of government, business, civic and media consumption, enhance consumer education, sustainable consumption good atmosphere in the whole society.