High-level Sports Teams Sponsored By Zhejiang University Situation And Countermeasures

The sponsor to High-level college sports teams is an emerging economic phenomena, suchintegration is the role of sponsor and sponsored high-level college sports teams will have someeffect. Zhejiang is also the big economic province, while also continue in the direction of the sportto the province to enter the sport, and therefore as the representative of Zhejiang Province, throughhigh-level college sports teams sponsored by various aspects of the status of analysis and research;other, how to promote high-level college sports teams, Zhejiang Province sports sponsorship is ahealthy development of the main issues discussed in the article. Other domestic provinces andcities to reflect the current high-level college sports teams sponsored by the same problem exists.Survey data also persuasive.this research using sports economics, sports industry, sports management and other relatedtheories, using literature, expert interviews and logical analysis, etc., In-depth analysis of high-levelsports teams sponsored by Zhejiang Development Status, and obtained about five conclusions:(1)Zhejiang high-level college sports teams of social influence is not high enough in carrying outactive sports sponsorship;(2), the level of sports sponsorship is not high, while the larger, ZhejiangProvince market economic environment and investment in sports sponsorship status affects thehigh-level college sports teams to carry out sports sponsorship;(3) The part of the leadinguniversity sports departments in charge of marketing the lack of awareness, lack the expertise ofsports sponsorship and departments, making the university a high level sports teams are nottheoretical support and sector support;(4) inside and outside the university, Zhejiang Province, themajor media, media for high-level college sports teams and competitions related reports relativelysmall, co-consciousness is not strong, making the business more difficult to form a brand;(5)Zhejiang Province sports sponsorship on the relevant regulations and policies are inadequate, thelack of colleges and universities to carry out the policy of support for sports sponsorship. The lackof specific research on the college sports market high-quality sports agent, sports agency’s concernfor universities is not enough.As the high-level sports teams sponsored by the integration process, there are still manyfactors, this article from businesses and schools sponsored by the two vectors starting collegesports, to develop the existing national laws and policies, based on the university high-level sportsteams seek sponsorship of sports consciousness as a starting point, follow the "rationality, legality and feasibility " three basic properties of some high-level sports teams sponsored by colleges anduniversities to promote the development of strategies and put forward a more comprehensive andenforceable sports sponsorship regulations and policies.