Yangling Demonstration Zone Residents Leisure Behavior Research

Statistics show that in2011, GDP in China grows9.2%compared to the yearbefore, yearly national total output value is47,156.4billion Yuan; national economylevel is keep rising. At the background of such swift development of China’s economy,leisure is becoming an important part of our daily life, and its weight would keepgrowing. Currently, Chinese people enjoy about1/3of a year for leisure activities.Weekends, Spring Festival seven-day holiday, New Year, Tomb Sweeping Day, LaborDay, Dragon Boat Festival, Mid-autumn Festival and national Day three-day holidayensure people have enough time to attend leisure activities. Increasing leisure timereflects government’s support and encouragement on people’s leisure activity afterwork; it is approval and affirmation to people’s leisure awareness. Leisure begins towalk into people’s life as a new industry, and leisure consumption is become asignificant method to improve living quality. Bigger proportion of leisureconsumption would surely bring changes of recombination of people’s livingstructure, change of activity pattern and adjustment of social industry structure. Sinceeconomy system in large and medium sized cities is perfecting, peoples’ leisureactivity is getting richer, their leisure awareness is leaping, and leisure industry isdeveloping vigorously. However, economy in small sized cities is much backward,and peoples’ leisure awareness and activity fall a lot backward than bigger cities also.In this thesis, the author starts from macroscopic and microcosmic aspects, bylearning papers, on-site research, questionnaires and face-to-face interview, settingabout actual social, cultural and economic environment in Yangling, and make aconclusion on present leisure resources and industry situation in this region, whichmainly focused on investigating and researching leisure time structure, psychology and behaviors of Yangling residents, combining leisure research on geographic,economics, sociology and psychology aspects, the author finally come to theconclusion that guiding by government, all people involving, reasonably planning,enriching leisure products and enhancing leisure quality of Yangling residents.