Competitions Media Services And Its Study On The City Image

This article through the literature material method, comparative analysis and expert interview method, and find out the "xian city wall international marathon" media services in the deficiency: the official English website, press conference after the game, media printed materials, medical care, news media professional volunteers, language service, service content missing.For the missing content, in this paper, the following Suggestions:1. "Xi’an city wall international marathon" press conference is only limited to match before the start of their use is reported to the media event. And should be in the future after the game to hold press conference, the media reporters to provide the results of the competition, the athletes achieve outstanding performance requirements and coaches to attend conferences, and receive the reporters’ questions. This way will save the reporter for acquiring the time performance, and can provide more firsthand material reporters, also will increase competition report points. After all the future interview to the reporter is still a few athletes, and press conference after the game will be able to provide more multimedia and athletes face-to-face chance, it must be greater than the practical significance of the news, and technology through’s inquires protection; 2. In "Xi’an city wall international marathon" media services, network media service is the top priority. The part is divided into two large-through the official website for media services and for other network media directly. Through the front after a detailed discussion can be seen, the "Xi’an city wall international marathon" the official website of characteristic, also played the for the media event information and provide relevant information of the city function. But with the other four events than the official website, the official website is currently only the Chinese version, and not in English, it exposed the event organizers on overseas media lack of service consciousness, also created "Xi’an city wall international marathon" outside the present situation of the lack in publicity. As a flaunt "international" marathon, the current "Xi’an city wall international marathon" can only be considered as is a foreign players events just, far from international influence. Which of course have competition sports level is not high reason, but it is more important to the games overseas media publicity little. In this context, the English version of the official website setting is very important; 3. The organizing committee to the media should be provided with the teams and drivers details of the publications, printing quality is exquisite, and with the image of the games LOGO and is representative of the photo. Such a media print on one hand, we can provide media reports provide convenience game when, on the other hand also for media provides a particular "souvenirs". This will greatly improve the organizing committee of the eyes in media image and promote cooperation; 4. Because of its track set marathon is long, and were in the outdoor environment, so in the media reports also more decentralized, they will because the report to do a long distance movement, this is the reporter body condition put forward the test. Especially it is important to emphasize that "Xi’an city wall international marathon" time is usually held in November, the weather has obvious turns cool, reporters at the high strength work sick under your chance of increased. If the organizing committee can through effective medical security for reporters to solve this problem, not only can improve the operation efficiency of the media event, more can show an international event should have the humanistic care; 5. For Xi’an city wall international marathon is concerned, the news of the professional volunteers really is a big regret, because as the third largest Xi’an education base, with lots of news specialized undergraduate student even graduate student, but such an advantage resources but have not is introduced to the events of the media services. If in the next game increase journalism volunteers, not only can the event publicity inject new vitality, also can let to cover the reporters personally feel Xi’an university students enthusiasm, so that they will be college students and the cultural atmosphere in Xi’an to their own reports of range, this to improve the image of the city’s role is self-evident; 6. The same regret and "language service", the lack of course, this also with is not yet a foreign media reporting on the participation. The organizing committee will want to make real sense of "international event", you have to in the media services to join the "language service".