Research On The Human Consumption Of Northeast Rural Families

China has been paying attention to etiquette, which is a favor traditional society.Etiquette has been a kind of lubricant to society. With the development of our countryand improvement of the economic level, human consumption is showing the featureof alienation. Nowadays research on the human consumption is involved withsociology, anthropology, psychology and economics and other fields. Researchfindings are very rich. Based on the perspective of the sociology, we focus onexpressions and reasons of alienation of human consumption, influence factors, andinfluence on rural and villagers.Object of this study is a rural village, which is located in the foot of ChangbaiMountain. Using depth interviews in qualitative research methods, we investigated thevillage household human consumption deeply and analysed the expression andreasons of alienation of human consumption, influence factors, and influence on ruraland villagers, then propose the suggestions and countermeasures guiding farmers tocarry on rationalize human consumption.We elaborate and describe this social problems mainly through three parts.The first part, systematically comb research findings on the human consumptioninvolved with sociology, anthropology, psychology and economics, define theconception of renqing、human consumption and family, elaborate the main points ofSocial Exchange Theory、Theory of Practice and Functional Theory. In addition,illustrate the research methods clearly.The second part, analyse human consumption of the sample to reach aconclusion which is human consumption is showing the feature of alienation. Inaddition, I focus on reasons of alienation of human consumption, influence factors,and influence on rural and farmers.The third part, concludes based on the above analysis， and makerecommendations and countermeasures on how to guide farmers to carry on rationalize human consumption.Based on the three part of the research, we found，with the development ofimprovement of the rural economic level and improvement of living standards, humanconsumption of the rural household is showing the feature of alienation. It mainlydisplays in the following four aspects. Firstly, items of human consumption arechanging from the traditional single to diversity and its frequency has been increasing.Secondly, the forms of human consumption is changing from dematerialization tomonetization, and quantity of gifts is increasing too. Thirdly, human consumption isshifting from the "ritual" consumption to the consumption of "instrumental". Lastly,the role of the "middleman" has become increasingly prominent. In rural society, thereare fields and habitus of human consumption. In addition, the villagers are in need ofhuman consumption. Just because of these two reasons, it is showing the feature ofalienation. Human consumption of rural household is not a kind of isolated socialbehavior. It is contacted with traditional factors and modern factors. Influence factorsof human consumption are income, consume psychology of villagers, human circleand social status, which affect the current situation and development of humanconsumption. In recent years, human consumption played with varying degrees ofpositive and negative to the rural community and farmers themselves. The surveyfound that it perform negative functions, but we can not ignore its positive functions.