Analysis Of The Rural Human Consumption Behavior

China has always been a human, heavy etiquette speaking country, especially in the rural society."It is impolite not to reciprocate." It is a traditional concept which has deeply influenced the Chinese social intercourse orientation. Human consumption behavior has always been an important means of maintaining interpersonal relationships for the Chinese nation. It is involved with politics, economics, anthropology, sociology, psychology and other fields. From the sociological perspective, the rural human consumption behavior is a kind of the psychological orientation and behavior orientation, which involves interpersonal relationships, the social network and other social factors.Along with the development of rural economy and the improvement of living standards, human consumption behaviors are constantly upgraded. This paper is based on the sociology theories and focuses on this microscopic social phenomenon under the background of the social transition period in China. It is divided into six chapters. The first chapter is an introduction to the background and significance of the analysis of the problem to sort out the domestic and foreign research and source of this study. The second chapter is the theoretical basis for the AGIL Function Analysis Model of Parsons Social Action System and the definition of the core concepts, preparing for the following specific practice. The third chapter is fully describing that its agitation's present situation and characteristics are intensified, through the longitudinal and transverse comparison in terms of the rural human consumption behaviors. The fourth and the fifth chapters are systematically studying the reasons and functions of the rural human consumption behaviors, using Parsons'AGIL Function Analysis Model and from its four subsystems namely behavioral organisms system, personality system, social system and cultural system, and corresponding to adaptation, goal attainment, integration and latency functions. The final chapter is putting forward the countermeasure proposal in the light of unreasonable human consumption behaviors. The study will promote the development of our country rural human consumption behavior theory and research, contribute to our country's rural social structure research from many perspectives, and reveal the Chinese social psychology and the behavior and social operation. And it is useful to guide people in human consumption behavior to set up correct concept of consumption, and has significant practical significance for the construction of new countryside and the harmonious society.