Heilongjiang Province Winter Leisure Sports Consumer Demand Present Situation Study

Heilongjiang province is located in the north of our country, has aunique and rich ice snow resources. In recent years to skiing, ice andsnow as the representative of the winter sports and cultural activities,to promote the prosperity and development of leisure sports in winter,for me province winter sports development has laid a solid socialfoundation, but also makes the winter leisure sports research to have thesignificance.This article mainly uses the literature material method, interviewmethod, questionnaire survey method, field survey method and othermethods of Heilongjiang province winter leisure sports consumer demandstudy of the current situation. To understand me to save winter leisuresports consumer demand situation, clarify the main influencing factor,and puts forward some pertinent countermeasures. Heilongjiang provincefor the winter leisure sports development in our province, rich sportsculture, to meet consumer demand, promote me to save winter leisure sportsfaster, better development made beneficial exploration.The results show that:(1) with the rapid development of Heilongjiangeconomy, Heilongjiang province winter leisure sports career had rapidderdevelopment, has become an important part of daily life.(2) in theprovince of Heilongjiang winter leisure sports consumer, male ratio isslightly higher than the female,20-60is the main age, and the enterprisestaff, private owners, the staff members of institutions, civil servantsas the main groups,76.45%of consumers year income is in20001yuan ofabove.(3) the Heilongjiang province winter leisure sports consumption motivation diversity. The consumption structure is not reasonable,consumption occupies the major part, and in the consumption secondly,appreciation of consuming the least. A high level of consumption, mainlyconcentrated in the more than201yuan.(4) the Heilongjiang provincewinter leisure sports activities are mainly divided into indoor andoutdoor two most. Indoor activities are mainly divided into the ball,instruments, aerobics class three, outdoor activities are divided intoice, snow, and other three categories. Among the items involved in number,time showed significant differences.(5) consumers in Heilongjiangprovince winter leisure sports evaluation in general, satisfaction andabove accounted for60.93%.(6) the Heilongjiang province winter leisuresports consumer demand situation is a venue, facilities resources,rational distribution, consumption structure diversification,diversification, fashion items, consumer products at reasonable prices,fitness guide side, propaganda daily.(7) the current constraints ofimplementation Heilongjiang province winter leisure sports consumerdemand is the main factor of indoor and outdoor facilities planningunreasonable, unevenly distributed; ornamental consumption type, number,restricting the consumption structure the balanced development; lack ofemerging, with local characteristics, interesting strong winter leisuresports; sports equipment, tickets, site fees and other consumer productprices are too high; professional sports instructors are fewer in number,not timely undertake science coachs; winter leisure sports relatedpublicity work does not reach the designated position.In view of the above research, put forward the countermeasure is:scientific planning, rational distribution; active organization,undertake winter leisure sports international competition, increasespectator consumption activities, balanced consumption structure;promote the rapid emerging winter leisure sports introduction, R&D and promotion; and others, reduced winter leisure sports consumer productprice; enhance winter leisure sports and social sports instructortraining and construction work; the dominance of government, society asa supplement, much angle, all-around spread out winter leisure sportspropaganda work.