Research Of Marketing Strategies On Henan Shaolin Wushu Culture Market

Dengfeng martial arts phenomenon formation and development, including the physical, economic, cultural, social and other fields of development results, in the sports industry as the pull the tertiary industry in Dengfeng city value accounted for over23%of GDP, in Dengfeng City Economic and social development plays an important role. The phenomenon of Dengfeng became the Chinese National Traditional Wushu industrialization development under the drive of the successful development of an example, through the rapid development of market economy and social of Shaolin Wushu culture commercial development situation research, to the Shaolin martial arts industry ’four big market as an example, analysis of the Shaolin martial arts culture industry development present situation and the development of some of the problems in the process. According to the market marketing strategy theories analysis and summary, combined with the Shaolin martial arts culture marketing strategy present situation, the Shaolin martial arts culture industrial development proposed the practical marketing strategy, reach according to the new era of social and economic development, promote the Shaolin martial arts culture industry healthy, sustainable, stable development provides reference, promote economic development, optimize the Shaolin martial arts culture industrial structure, develop the national traditional sports culture, as the other traditional ethnic culture industry development to provide the reference of marketing strategy.In sports marketing, marketing, economics, communication science theory and research for the theoretical support, through the literature material law, the logical analytic method, expert interview, field investigation method and Potter’s" Diamond Model" analysis method, the Shaolin martial arts culture industry of forest products market, martial arts martial arts training market, tourism market and the martial arts culture creative industry market these four big market research, the Shaolin martial arts culture industry development status, as well as in the process of some problems, aiming at these specific problems with relationship marketing, brand marketing, experiential marketing,"4V" marketing to the Shaolin martial arts industry four big market development put forward theory of the solution and the marketing process can take a strategy guide. Drawn in the Shaolin martial arts industry development should be paid attention to in the government’s leadership and supervision, the enterprise should fully tap the cultural resources, reasonable use of new and high science and technology, undertake the brand is changed, dimensions is changed manage, pay attention to the connotation of product and brand image, to achieve a balanced and sustainable development of Shaolin Wushu Industry, form a complete industrial chain operation.