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Private College A University Development Strategy In Guangxi

Posted on:2013-05-27Degree:MasterType:Thesis
Country:ChinaCandidate:F ZhaoFull Text:PDF
GTID:2247330374498020Subject:Educational Economy and Management
Abstract/Summary:PDF Full Text Request
Guangxi Private development of higher education started in the1980s, after25years of development, in the number and size of promising results, has become an important part of the Guangxi Higher Education. Some representation and demonstration in Guangxi Beibu Gulf economic boom of the development, implementation of vocational education.On the occasion of the crucial strategic a University as Guangxi, the founder of time the earliest educational philosophy advanced class teaching conditions and private vocational colleges, private colleges in Guangxi role. A university should be based on what strategies to achieve their sustainable development, not only a university’s own issues of concern, but also the issues of common concern by the Guangxi private higher education and higher education sector in Guangxi.Using questionnaires, interviews, literature method A university development strategy, focusing on analysis from the external environment and internal conditions. A university faced by policy and law in the external environment, economic environment, technological and social environment, a comprehensive analysis. A development status and core competitiveness in the internal conditions. Summed A University of the external facing opportunities and challenges, its own strengths and weaknesses. With SWOT and IE matrix analysis tool, draw a growth strategy A university can be used in the overall development strategy, identified strategic development at the University of A positioning ideas, to provide protection strategy for the sustainable development of the University of A. A university should be taken by the security strategy for the analysis in this article the brand strategy, human resources strategy, characteristics of the development strategy.The research results of this paper is A University only full play to their strengths, overcome weaknesses, take full advantage of external opportunities, avoid threats on the basis of the implementation of the overall growth strategy. Through the implementation of brand strategy to enhance its brand accumulation, human resources strategy to achieve their own development, through the characteristics of the development of strategies to enhance their core competitiveness, in order to achieve the strategic development goals, take the road of sustainable development.The value of this study is to analyze the living environment and space for development of the University of A to develop a University A development strategy to promote the sustainable development of the University of A The same time, other private colleges in Guangxi understanding of today’s developments, analysis of the overall development strategy and strategic positioning to provide a reference for.
Keywords/Search Tags:Private Colleges, Guangxi, Development strategyanalyze, select
PDF Full Text Request
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