Studies On The Sports Industry Development In Yunnan

Sports industry is one of the most popular industries all around the world at present, which is of a high degree of competition and freedom. With the development of society, the sports industry plays an increasingly important position in the economic and social life. It is an important issue faced by the current sports administrative department to how government plays the role in promoting the development of sports industry in Yunnan.. This paper has important theoretical and practical significance for promoting the development of sports industry in Yunnan province from government point of view of the sports industry.This paper which is based on "Quasi-public Goods Theory" and "Influencing Factors for Industrial Cluster based on Michael Porter’s Theory", Systematically analyze of the overall size of the development of sports industry in Yunnan, the situation of the industrial structure, the sports administration department management, it also combined with the status to further analyze government’s "Offside", the "dislocation" and "Absent" and other issues in the process of Yunnan sports industry According to current reality and from service government point of view, this paper applies itself to create a benign environment for the development of the sports industry in Yunnan, to consummate the mechanism of internal development of sports industry, and also to put forward the proposal of rationalization countermeasures in order to enhance the development of the sports industry in Yunnan..The first part consists of introduction and the first chapter, expatiates on the significance of the topics, research methods, and defines the functions of the government and the concept of the sports industry.The second part consists of the second chapter. The second chapter delivers, give a conception of Sports Industry at first, a comprehensive review of the "quasi-public goods theory" and "Potter industrial clusters influencing factors". The third chapter concludes the development of Yunnan’s sports industry status and existing problems, and gives the academic basis of System Overview and Analysis.Part III is divided into chapters III and IV,, systematically overviews of the current situation and analyze the problems in-depth of Yunnan sports industry development according to relevant theoretical.Part IV is the fifth chapter, explores policies and measures to promote the development of sports industry in Yunnan, which combined the Yunnan sports industry development status and problems.